Express Lane with Moe: Creating Content

Creatives at Roundish Tables

with Special Guest Marsha Mack

If you missed our most recent Creatives at Roundish Tables discussion, you probably have some serious FOMO?! No worries, we wanna catch you up on the fabulous evening and conversation.  To set the scene, we were enjoying the evening inside the Redline Contemporary Art Center Library. Surrounded by snacks provided by our sponsor Birdseed Collective when we dove into the question:


How does an artist successfully and authentically create content in their work?

Here’s what stood out to me:

Authenticity is purely subjective.  There is a wide variety of variables to consider as we define the best methods for our practice.  To find our authenticity we must choose be thoughtful and intentional in the ways we decide what materials we use, what research we decide to complete, and any additional elements we believe will further enhance our thesis. To create meaning in our content, we should be open to maturing, time passing, and refinement of our ideas.  As time continues we will begin to find the elegance in our ideas and better determine the way we can best prioritize our personal value and the variables we use to define our success. Authentic may not happen at the same time as our version of success.


“Should we set a bar for how we produce content?” – Marsha Mack

Both research and personal experience play a huge role in the way we develop content.  We are more likely to be compelled to create when we feel wanted by our closest community.  A sale from our collectors are an example of the various levels of investment in our career. Moreover, the greater number of investors in ourselves gives us a heightened view of success.   When we consider factors that may inhibit our authenticity commercial arts and capitalism are a major motivators for the production of repetitive work. Ex: Andy Warhol and Jeff Koons


“When we think about the work we create what is more important [or likely to lead to success]? Skill without concept, or concept with no skill”- Marsha Mack

As we continue the conversation, a few questions that were asked stand out:

Does art have to be based on a specific concept or can it just be beautiful?

How do we interpret scales of success?

Tell us what you think in the comments below and join us at our next event on March 27th! A Works In Progress Critique to see if your intention is translating~ sign up to be critiqued here.